Audience Research - Music Video Consumption

For us to get the information we needed to know about how people consume music videos, we created a series of questions to answer;

- Do you watch music videos? If so, where?
- Why do you watch them? If you don't, why don't you?
- What do you like to see in them (Performances, narratives, etc)? Why?
- Do you download them? If so, how do you?

From this we learnt;
 - Not a lot of people watch music videos now because of services like Spotify
 - Some people who do watch them, watch them because they are a good distraction from something (escapism)
 - Some music genres don't have music videos
 - The videos are quite good because you find out more about the song and the narrative behind it
 - For the people in the music videos to have fun
 - People don't download the videos because there are free ways of watching them YouTube, Spotify, etc.